Agricultural and Solid Minerals Marketing: Nigeria's Imperative

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dc.contributor.authorIghomereho, Salome
dc.date.accessioned2022-04-22T09:13:35Z
dc.date.available2022-04-22T09:13:35Z
dc.date.issued2016
dc.description.abstractNigeria is blessed with several natural resources that are widely distributed across the country as well as a vast and fertile land However, the dominance of oil as a major foreign exchange earner has led to under-dependence on the agricultural and solid minerals sectors. Since the beginning of the oil boom, these sectors have been neglected as major sources of revenue by the government. Although some efforts have been made by establishing agencies like the Nigerian Mining Corporation, the Nigerian Coal Corporation, Solid Minerals Development Commission in the solid mineral sector, Agricultural Commerciakation Programme and Agricultural Development Programme in the agricultural sector, the impact on Gross Domestic Product (GDP) has been insignlficant. With the current nosedive in crude oil prices leading to a reduction in foreign exchange revenue, there is urgent need to divers the revenue base of the country. To this end, this paper examined the agricultural and solid minerals sectors in Nigeria and provided some recommendations on how marketing concept and strategies can be applied to promote the sectors for economic growth and development.en_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/2389
dc.language.isoenen_US
dc.publisherIfe Journal of Entrepreneurship and Business Managementen_US
dc.subjectAgricultureen_US
dc.subjectSolid mineralsen_US
dc.subjectMarketing Nigeriaen_US
dc.titleAgricultural and Solid Minerals Marketing: Nigeria's Imperativeen_US
dc.typeArticleen_US
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