Impact of Corporate Social Responsibility (CSR) on Consumers' Attitude Towards Corporate Image and Purchase Intention in the Nigerian GSM Telecommunication Industry

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dc.contributor.authorIghomereho, Salome
dc.date.accessioned2022-07-08T08:12:03Z
dc.date.available2022-07-08T08:12:03Z
dc.date.issued2013
dc.description.abstractThis study investigated the extent to which the CSR activities of organizations in the Nigerian telecommunications industry affect consumers' attitude towards their corporate image and contribute to the purchasing intention of the prospective consumers. The aim of this study is to assist marketers in the Nigerian GSM telecommunications industry develop strategies that will help them take full advantage of CSR towards improving their corpoate image, consumers' purchase intention and patronage. The exploratory research design was employed to study a sample of 600 consumers of the four major operators in the Nigerian GSM telecommunications industry. It was discovered that consumers' feelings about their company's CSR attributes was related to how they felt about their company's image and purchase intention. Thereby supporting existing literature that there is a positive relationship between CSR and attitude towards corporate image and purchase intentions.en_US
dc.identifier.issn1930-6105
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/3377
dc.language.isoenen_US
dc.publisherJournal of International Managamant Studiesen_US
dc.subjectCSRen_US
dc.subjectNigerian GSM Telecommunication Industryen_US
dc.subjectConsumers' Attitudeen_US
dc.subjectPurchase Intentionen_US
dc.subjectCorporate Imageen_US
dc.titleImpact of Corporate Social Responsibility (CSR) on Consumers' Attitude Towards Corporate Image and Purchase Intention in the Nigerian GSM Telecommunication Industryen_US
dc.typeArticleen_US
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