An Application of Consumer Price Index in Marketing and Sales Management

Simple item page
dc.contributor.authorIghomereho, Salome
dc.date.accessioned2022-06-06T08:29:52Z
dc.date.available2022-06-06T08:29:52Z
dc.date.issued2014
dc.description.abstractIndex number is a special type of average which helps to measure economic fluctuations on price level and it is an indispensable tool of economics and business analysis. It is very useful in measuring relative changes in the value of money and for deflating nominal data to real data. This paper examined the various methods of constructing index number and the index number theories that generated the methods. In addition. the paper demonstrated the usefulness of index number in marketing especially in sales management using secondary sources of data which include the annual turnover of 7-UP Bottling Company Plc from 2001 to 2012 and Consumer Price Index (CPI) for the same period. The analysis indicated that real sales give a more realistic trend than nominal sales. By adjusting for inflation, managers can uncover the real growth in sales because it stabilizes the variance of random or seasonal fluctuations and highlight cyclical patterns in the sales data. Therefore, it was recommended that business managers in general and marketing managers in particular should index sales values whenever there is need to analyze sales trend.en_US
dc.identifier.issn2354 4007
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/3249
dc.language.isoenen_US
dc.publisherRedeemer's University Journal of Management and Social Sciencesen_US
dc.subjectIndex numberen_US
dc.subjectReal salesen_US
dc.subjectTurnoveren_US
dc.subjectConsumer Price indexen_US
dc.subjectNominal salesen_US
dc.titleAn Application of Consumer Price Index in Marketing and Sales Managementen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
An Application of Consumer Price Index in Marketing and Sales Management.PDF
Size:
3.6 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Department of Business Administration & Marketing