Agricultural and Solid Minerals Marketing: Nigeria's Imperative
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Date
2016
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Publisher
Ife Journal of Entrepreneurship and Business Management
Abstract
Nigeria is blessed with several natural resources that are widely distributed across the country as well as a vast and fertile land
However, the dominance of oil as a major foreign exchange earner has led to under-dependence on the agricultural and solid
minerals sectors. Since the beginning of the oil boom, these sectors have been neglected as major sources of revenue by the
government. Although some efforts have been made by establishing agencies like the Nigerian Mining Corporation, the Nigerian
Coal Corporation, Solid Minerals Development Commission in the solid mineral sector, Agricultural Commerciakation
Programme and Agricultural Development Programme in the agricultural sector, the impact on Gross Domestic Product (GDP)
has been insignlficant. With the current nosedive in crude oil prices leading to a reduction in foreign exchange revenue, there is
urgent need to divers the revenue base of the country. To this end, this paper examined the agricultural and solid minerals
sectors in Nigeria and provided some recommendations on how marketing concept and strategies can be applied to promote the
sectors for economic growth and development.
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Keywords
Agriculture, Solid Minerals, Marketing Nigeria