Effects of Country of Origin on Consumer Brand Preference between Italy and China Shoes and Clothes

Simple item page
dc.contributor.authorAgada, Solomon Agada
dc.date.accessioned2022-07-18T14:21:06Z
dc.date.available2022-07-18T14:21:06Z
dc.date.issued2019-12
dc.description.abstractCountry of origin (COO) serves as a very important determinant of consumers’ preference behavior towards products and services especially in the international marketplace. Consumers therefore tend to make choices based on their preference for brands and the country of origin. The present study examined the brand preference of consumers for fashion products of Italian and Chinese country of origin (COO). A cross-sectional survey of 400 respondents selected from the population of 1,288,714 people in Alimosho Local Government Area (LGA) of Lagos State was conducted using convenience sampling technique. Hypothesis testing was done using Anova and Independent sample t-Test. The results showed that consumers perceive significant difference on preference for fashion products among the two countries. The findings of the study have salient implications for formulation and execution of strategies in international marketing and especially provided a better understanding for market segmentation in the sales of fashion productsen_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/3444
dc.language.isoenen_US
dc.publisherLASU Journal of Management Sciencesen_US
dc.subjectCountry of Originen_US
dc.subjectBrandingen_US
dc.subjectBrand dimensionsen_US
dc.subjectConsumersen_US
dc.subjectFashion productsen_US
dc.titleEffects of Country of Origin on Consumer Brand Preference between Italy and China Shoes and Clothesen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Article - Brand Preference for Italy-China Shoes - Lasu - Pend.pdf
Size:
1.3 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Department of Business Administration & Marketing