E-Marketing Strategies Imperative for Business Performance in Nigeria

Simple item page
dc.contributor.authorAgada, Solomon Agada
dc.date.accessioned2022-07-21T12:00:32Z
dc.date.available2022-07-21T12:00:32Z
dc.date.issued2013-06
dc.description.abstractThe present study explored the invaluable impact of E-marketing and its significance on modern business performance - particularly in banking services in Nigeria. Nigerian banks are consciously making efforts to key into this concept with most banks transmitting information about customers' bank accounts through the internet using email, telephone, and other telecommunication network facilities. Extant literature were explored and discussed. Top management support was identified as crucial in the acquisition and diffusion of innovation such as E-marketing with empirical evidence that there is a positive effect of leadership support on innovation adoption. The hig her the appreciation of the benefits of e-commerce by management, the more likely they are to set aside organizational resources necessary to adopt and implement e-commerce. To carry along all stakeholders and for e-commerce to thrive, sellers and buyers have to be willing to exchange goods and services for money online. Technology will definitely transform not only the "front office" aspect of business enterprise, but will also manage the company's relationship with their customers, and success will be measured differently, then according to the return on customer relationship or customer desire.en_US
dc.identifier.urihttp://dspace.run.edu.ng:8080/jspui/handle/123456789/3472
dc.language.isoenen_US
dc.publisherNINM International Academy of Marketingen_US
dc.relation.ispartofseriesVol 1, No. 2;
dc.subjectMarketingen_US
dc.subjectBanking servicesen_US
dc.subjectBusiness performanceen_US
dc.subjectInterneten_US
dc.subjectManagementen_US
dc.subjectNigeriaen_US
dc.titleE-Marketing Strategies Imperative for Business Performance in Nigeriaen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
E-Marketing Strategies Imperative for Business Performance in Nigeria.PDF
Size:
4.6 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Department of Business Administration & Marketing