Factors Determining the Competitiveness of Beach Tourist Destination, Lagos, Nigeria
Loading...
Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of portharcourt
Abstract
The comparative advantage of beach tourism in Nigeria can be exploited using effectiveness of
destination management of beach tourism destinations to tourists’ needs as key factors in drawing
tourists. Structured questionnaire was used to gather data from staff and tourists to Lekki Beach
and Elegushi Beach.. Effectiveness of destination management from staff and responsiveness of
tourism destination to tourists needs from tourists was measured. Data were analysed using
multiple regression analysis and ANOVA to predict the efficiency of destination management.
Results showed that 73% and 35.4% tourists had tertiary education in Lekki Beach and Elegushi
Beach respectively, with 52% and 53% of the tourists being females in Lekki Beach and Elegushi
Beach respectively. Most (94%) of the tourists were Nigerians in Lekki Beach, while all tourists to
Elegushi Beach also Nigerians. From the perspective of staff, the management of Lekki Beach as
a destination was not as effective in taking care of tourists’ needs as Elegushi Beach. The response
variable predicted the effectiveness of destination management by the educational status of staff
better in Elegushi Beach (R2 = 66.9%) than Lekki Beach (R2 = 33.3%). From the perception of
tourists, none of the two destinations was responsive to the needs of tourists. But, Lekki Beach has
the propensity to perform better as the percentage variance of prediction (R2) was explained by
48.4%.The effectiveness of beach tourist destination is a function of the quality of service that can
be used to attract local and in particular international tourists.
Description
Keywords
Beach, Competitiveness, Effectiveness, Responsiveness, Tourism
Citation
Adeleke, B. O. and Ogunsusi, K. (2018). Factors determining the competitiveness of beach tourist destination, Lagos, Nigeria. Journal of Agriculture and Social Research, 18(1):1-15