Department of English

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Browsing Department of English by Subject "Car branding"

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    Onomastics and Nicknames of Selected Cars in Nigeria: A Sociolinguistic Study
    (Journal of Communicative English, The English language Unit, Department of Educational Foundations and General Studies, University of Agriculture, Makurdi., 2019-06) Odebode, Idowu
    This study unearths the nicknames of selected cars in Nigeria in order to reveal their historical cum onomastic significance within the sociocultural milieu of the automobile users. Data comprise forty-five (45) purposively selected nicknames of some popular cars in Nigeria while Halliday’s contextual theory of meaning and VARIES model served as our theoretical constructs. The study is predicated on the analysis of ten (10) interviews and hundred (100) questionnaires distributed randomly among selected respondents. Furthermore, the work indicates that nicknames market and popularise the cars more than the television, radio and other synchronous media, among the natives in Nigeria. Significantly, the new names serve as descriptive/historical instruments for perpetuating events and recording antecedents.