Browsing by Author "Oyinloye, Oloyede"

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    Effect of News Commercialization on Audience Perception of Reality in Nigeria
    (African Journal of Social and Behavioural Sciences (AJSBS), 2024) Oyinloye, Oloyede
    This study investigates the influence of the Propaganda Model on news commercialization and its impact on the audience's perception of reality. Two specific objectives were formulated, with the Social Responsibility Theory serving as the theoretical framework guiding the study. Secondary data collection methods were employed, and a Systematic Review approach was utilized to analyse the literature on news, news commercialization, and the Propaganda Model proposed by Herman and Chomsky. The findings of the study revealed several key determinants and elements of news, including prominence, proximity, impact, immediacy, conflict, oddity, consequence, and human interest. Additionally, the study identified major features and characteristics of news, such as objectivity, truthfulness, balance, fairness, accuracy, conciseness, clarity, brevity, and recency. Furthermore, the study outlined five filters driving news commercialization according to the Propaganda Model: size, ownership and profitability, advertisers' influence, sources. In order to mitigate the effects of commercialization, the study recommends a reinvention of media content to enable media outlets to fulfil their potential as agents of national development rather than tools for ideological reinforcement by capitalist interests. Moreover, it suggests that journalists should be adequately compensated and provided with regular training and re-training opportunities to ensure they adhere to journalistic ethics and fulfil their societal roles effectively. Media owners are urged not to prioritize profit over public affairs issues, but to explore alternative revenue generation methods such as investment and fundraising. Additionally, relevant regulatory agencies are encouraged to enhance their monitoring responsibilities to ensure that public interest is not compromised for financial gains within the media landscape.
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    Efficacy of Egungun Elewe as Extramundane Communication Channel between Igbomina People and their Ancestors in the New Normal
    (Corpus Intellectual, 2023) Oyinloye, Oloyede
    Extramundane communication is one of the traditional communication systems enshrined in the belief systems of various cultural settings of African people. It is an admixture of the peoples‟ culture, customs, norms, religions and traditions. Extramundane communication manifests in and as cultural celebrations or festivals. One of the popular festivals in parts of Africa, Nigeria and most especially among the Yoruba people of Southern Nigeria is Egungun (masquerade). There are different types of Egungun. One of them is Egungun Elewe. The Igbomina sub-group of the Yoruba race is best known as the custodian of Egungun Elewe. Egungun Elewe as a channel of extramundane communication performs so many functions in the communication psyche of Igbomina people before the breakout of COVID-19 which facilitate traditional connectivity between them and their ancestors. Existing studies seem not to pay attention to this. This study therefore examines the efficacy and relevance of Egungun Elewe as channel of extramundane communication in Igbominaland most especially in the new normal. Historical research method, combined with participant observation and in-depth interviews, was used for this study. Data gathered through primary and secondary sources were deployed in analytical and narrative manners.
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    Impact of Unsolicited Sms on Covid-19 Non-Pharmaceutical Protocol Awareness Among Civil Servants
    (Nigerian Journal of Communication Review (NJCR), 2024) Oyinloye, Oloyede
    Short Message Services (SMS) have become a viable platform that offers telecom operators and subscribers an instant communication platform. While usage of unsolicited text messages has continued to generate comments and condemnations, especially on the issue of invasion of privacy. A study in the telecom industry in Nigeria reveals that 94% of mobile subscribers use SMS and 77% of subscribers have received unsolicited text messages at one time or the other (Dakin, 2013). This study examines the influence of unsolicited text messages about Covid-19 non-pharmaceutical prevention protocols on awareness and adherence among civil servants in Kwara State. Using a sample size of 342 and descriptive survey design, the study found that unsolicited text message remains an indispensable avenue to disseminate quick information for awareness creation especially, during the pandemic. The study also reveals that unsolicited text messages influence adherence to covid 19 non-pharmaceutical prevention protocols among civil servants in Kwara State. The study recommends that despite condemnations in certain quarters on invasion of privacy through unsolicited text messages, its usage should be encouraged for awareness creation and behaviour modification given its capacity to reach the people directly particularly, during the pandemic and when the situation at hand is life threatening.
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    Investigating the Impact of News Commercialization on Journalistic Ethics and Audience Trust
    (African Journal of Social and Behavioural Sciences (AJSBS), 2024) Oyinloye, Oloyede
    The media plays a crucial role in disseminating information and shaping public opinion. The rise of news commercialization, however, has had a significant impact on journalistic integrity, news content, and audiences. This paper aims to explore the impact of news commercialization on journalistic ethics and audience trust. Through an analysis of various scholarly sources, this paper examines the influence of commercialization on journalistic integrity, news content, and audience trust. The paper is based on the press's social responsibility theory, which motivates media organisations to make positive contributions to their society. The study concludes that the commercialization of news can lead to conflicts between profit-driven journalism and ethical practices, and news organisations may prioritise sensationalism, clickbait, and attention-grabbing headlines over balanced, fact-based reporting, resulting in a decline in news coverage and a loss of public trust. The paper recommends that the promotion of ethical rules should be a top priority for news organisations, ensuring the adoption and strict adherence to these guidelines in order to protect the integrity of journalism.
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    Psychological Determinants of Competent Communication Behaviour of Union and Management Representatives in Negotiation Situations
    (Redeemer’s University Journal of Management and Social Sciences, 2022) Oyinloye, Oloyede
    Communication competence has been widely conceptualised as the perception of effectiveness and appropriateness of communication content. This paper examined the joint and relative interaction of cognitive complexity-ability for communication effectiveness and self-monitoring motivation for communication appropriateness on competent communication behaviour of union and management representatives in negotiation situations. Dual-process theories of communication ability and motivation were adopted as framework, while the survey design was employed. Convenience sampling technique was used to select seven agriculture/forestry related research organizations in Ibadan, Nigeria. A three-scale questionnaire was administered to 257 purposively selected union (184) and management (73) representatives, who actively participated in various negotiations between 2001 and 2014. Hierarchical multiple regression analysis was used to test the research hypothesis for joint and independent prediction, while a 2x2 ANOVA was used for interaction effect of cognitive complexity and self-monitoring on communication competence of representatives. A significant interaction effect and joint prediction of cognitive complexity and self-monitoring (F(2, 254)=5.189, R 2=0.039, p<.05) on communication competence was obtained. Meanwhile, only self-monitoring (=0.20; t=3.186, p<.05) independently predicted communication competence. Inspite of the joint prediction of communication competence by cognitive complexity and self-monitoring, training programme designed for union and management representatives should place more emphasis on self monitoring of appropriate negotiation behaviour than communication effectiveness associated with cognitive complexity.